SHIELD. APPLICATION
The shield is mainly used on a white background and light tones, whether in digital or printed format. It can also be used on red, but respecting the contrast with the edge of the shield. It can also be used over a photographic background only if its visibility is optimal (do not include stars).
BLACK AND WHITE SHIELD
Black and white version of the brand, for situations where only black ink can be used and halftone printing is not possible.
LOGO PRIMARY APPLICATION
The logo is primarily used on a white background, whether in digital or printed format. The typography is designed to complement the shield; it cannot be replaced or modified in any way.
BLACK AND WHITE LOGO
Black and white version of the brand, for situations where only black ink can be used and halftone printing is not possible.
COLOR PALETTE: PRIMARY COLORS AND SECONDARY COLORS
Red is our primary color, which should be used in all our graphic materials, both printed and digital. For all forms of transmission, Pantone® ensures the correct reproduction of corporate colors.
TYPOGRAPHY.
For all uses, the first choice is the Helvetica Neue LT Std. font. It is a versatile font with many variations which allows you to write short texts, paragraphs and titles.
This typeface will be used in all your texts to complement and enhance the brand image.
