HERE TRAVELS THE PASSION OF A PEOPLE: The Bus of America debuts a new design

True to its essence “America is the most important thing” , America de Cali presented the official redesign of its bus, a vehicle that reflects the passion, history and greatness of the club.

The new design returns to the traditional scarlet red tones with white details , the institution's emblematic colors. With a modern style, the visual art is inspired by the Red Devils , incorporating a background pattern with waves and flaming strokes , symbols of the fire, intensity, and energy with which football is experienced in Cali.

The elongated sans serif typeface used for the word AMERICA seeks to generate a strong visual impact, allowing the club's name to stand out on the sides and be easily recognizable from a distance .

The iconic devil on the shield , a central figure of American identity, appears in a clean and dynamic silhouette, reaffirming the team's image of strength and tradition.

The word “Pentacampeón” ( five-time champion) stands out on the front of the bus, a tribute to the historic run of consecutive titles won in 1982, 1983, 1984, 1985, and 1986. Along the sides, the América brand is prominently displayed as an emblem of pride and belonging .

This bus communicates to its fans and players that being in this Institution means getting involved in a journey of history and passion.